About Buzzy Seeds

Buzzy Seeds is a well-established home and garden brand dedicated to inspiring customers to create sustainable, beautiful spaces. With a proud legacy in the industry, we are focused on driving growth through innovative e-commerce strategies and best-in-class customer experiences.

Position Overview

We are seeking an E-Commerce Marketing Manager to lead our online growth strategy across Amazon, DTC platforms, and other e-commerce channels. This role is essential to driving revenue growth by combining technical e-commerce expertise with a passion for performance marketing, data-driven decision-making, and innovative merchandising.

The ideal candidate is a strategic and hands-on leader with experience in creating and optimizing content, managing performance-driven ad campaigns, planning site promotions, and leveraging data to enhance customer engagement and increase sales.

Key Responsibilities

E-Commerce Strategy Development

● Develop and execute a comprehensive e-commerce marketing strategy to drive revenue growth across Amazon and DTC channels.

● Plan and oversee merchandising strategies, ensuring that product presentation and promotion align with brand objectives and maximize conversion rates.

● Collaborate with internal teams to execute promotional calendars, ensuring seasonal and thematic relevance.

Performance Marketing & Ad Spend Management

● Lead performance marketing efforts, including paid search, paid social, affiliate marketing, and email campaigns.

● Optimize advertising budgets to achieve customer acquisition, retention, and revenue growth goals.

● Create and manage promotional plans and ad campaigns on Amazon, Walmart.com, TikTok, Facebook, and other platforms.

● Conduct keyword analysis, set bids, and manage sponsored ads to maximize ROI and improve ROAS.

Site Merchandising & Promotion Planning

● Oversee the creation and management of site merchandising strategies to highlight key products and promotions.

● Coordinate with cross-functional teams to ensure promotional efforts are aligned with marketing campaigns and inventory availability.

● Monitor and adjust site merchandising based on performance data and consumer behavior trends to optimize conversion rates.

Customer Lifecycle Management

● Design and implement customer lifecycle strategies to improve retention, increase LTV, and foster loyalty.

● Partner with creative and technology teams to enhance the customer journey and user experience across platforms.

Data Analysis & Reporting

● Use analytics tools to monitor campaign and merchandising performance, identify insights, and adjust strategies for optimal ROI.

● Prepare and present reports to stakeholders, demonstrating the impact of e-commerce marketing and promotional efforts.

Collaboration & Agency Management

● Serve as the primary liaison to agency partners, ensuring alignment with company goals and delivering results.

● Collaborate cross-functionally with product, technology, and operations teams to execute e-commerce projects effectively.

Team Leadership

● Manage, mentor, and grow a team of marketing professionals to achieve business objectives.

Qualifications

● 8+ years of experience in e-commerce marketing, with a proven track record of driving revenue growth.

● Expertise in Amazon Marketplace and DTC e-commerce, including tools like Amazon Seller Central and Shopify.

● Strong knowledge of performance marketing channels, including Google Ads, Meta (Facebook/Instagram) Ads, and email platforms.

● Proven experience with site merchandising, promotional planning, and driving conversion through product presentation strategies.

● Proficiency in analytics platforms (e.g., Google Analytics, Looker, or Tableau) for performance tracking and decision-making.

● Exceptional leadership and team management skills.

● Strong written and verbal communication skills, with an ability to present to stakeholders at all levels.

Why Join Buzzy Seeds?

● Be part of a company with a strong heritage and exciting growth plans in the digital space.

● Work in a collaborative, entrepreneurial environment that values creativity, innovation, and results.

● Enjoy competitive compensation, benefits, and opportunities for professional growth.